OPAP and Corporate Social Responsibility
During its fifty-three years of operation, OPAP S.A. has related its existence with the development and growth of the country’s sports infrastructure, with its sustainable contribution to sports clubs and institutions, as well as with the substantial support of actions taken for education, health, culture and the environment .
The company’s- beyond dispute- business development has been associated, all these years , with the concept of Corporate Social Responsibility, either through the materialization of sponsorship programmes or through financial support and donations, always aiming at social benefit.
Remaining focused on this concept, OPAP S.A. was based on the principles of corporate governance and transparency and kept aiming at the national interest and at generating beneficial social work; hence, OPAP S.A. has gained international recognition as a significant body of CSR promotion, by participating in international associations of games of chance.
Nowadays, the development of OPAP S.A. social action has new quantitative and qualitative characteristics. The distribution of a significant rate of the company’s winnings every year is combined with the organization of a wide social network, where all the beneficiaries of its sponsorship programmes have the possibility to participate.
Leagues, Media, clubs, citizens’ movements are engaged, through sponsorship contracts signed with OPAP, to activate and direct their efforts towards the social work sector. OPAP S.A., willing to facilitate the “gathering” of all the interested parties in a space where the supply and the demand of social work could be organized and coordinated, launched the website www.goodchannel.gr . Harnessing the new technology, OPAP aims at promoting synergies, highlighting the actions of institutions, even of the ones that do not have privity of contract with the company.
The objective of this new social investment of OPAP S.A. is not the exploitation of initiatives and other actions of interested parties that act altruistically for the social benefit, but the supply of an up-to-date ‘tool’, which will maximize and set off people’s work and, mainly, will facilitate the cooperation among them.
It is a case of an investment in the future, which demonstrates the company’s consideration for the CSR sector.